SV-Wiki / Finance

Finance

Pricing model, Stripe billing, tax strategy, financial model, and accounting

Last updated: Feb 10, 2026

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Pricing Model

Monthly Subscription
$299/month
Pricing Tiers
Single tier (no complexity)
Trial Period
14-day complimentary trial
Setup Fee
Eliminated (was $99, removed to reduce friction)

Pricing Philosophy

  • Single tier simplicity: One price, one service level. No decision fatigue for customers.
  • No upfront charge: The 2-week trial and $0 setup fee remove all friction from onboarding.
  • Premium positioning: $299/month reflects concierge-level pickup, storage, and delivery — not self-storage.

Stripe Integration

Mode
LIVE
Product
$299/month subscription
Webhook Version
v4.1 (async verification)
Trial
2-week complimentary (no upfront charge)

Billing Flow

  1. Customer signs up via portal (portal.mystoragevalet.com)
  2. Stripe Checkout creates a subscription with a 14-day trial
  3. Webhook confirms subscription status back to Supabase
  4. After trial, $299/month auto-charges

Known Issues

  • Resolved (Feb 10, 2026): Payment timestamps were NULL for all customer profiles. Fixed by backfill migration 20251219000001 + stripe-webhook v4.1. Verified: 0 NULL last_payment_at values remain.
  • Legacy schema fields (setup_fee_paid, setup_fee_amount) exist but are unused since setup fee elimination

Tax Strategy

Tax strategy documentation covers equipment deductions, home office considerations, and vehicle/mileage tracking for the storage logistics operation. Detailed strategy is maintained in Documents (iCloud-synced) under Finance/Tax/.

Key Considerations

  • Equipment and storage supplies as business deductions
  • Vehicle/mileage tracking for pickup and delivery operations
  • Software subscriptions (Supabase, Vercel, Stripe, Calendly, etc.)
  • Home office deduction (if applicable)

Financial Model

The canonical financial model lives in Google Drive as a Google Sheets-compatible spreadsheet. It covers 24-month projections with unit economics for the Hudson County launch market.

Key Metrics

Revenue per Customer
$299/month
Launch Market
Hudson County, NJ (13 ZIPs)
Target: Beta
3-5 customers

Accounting & Invoicing

Financial records are organized in Documents (iCloud-synced) across three top-level folders:

  • Finance/ — All monetary records:
    • Accounting/ — General accounting documents
    • Receipts/ — Purchase receipts
    • Statements/ — Bank and card statements
    • Invoices/ — Vendor invoices
    • Tax/ — Tax strategy and filings
    • Stripe/ — Stripe-specific billing documentation
  • Legal/ — Entity filings, payment structure options, EIN documentation
  • Insurance/ — Business and personal insurance policies, warranties